New iMedia is the PREMIER Google partner. We collaborate with Google closely in delivering the latest products & quality campaigns for customers.
Gmail is one of the most popular email service with over 1 billion1 monthly active users. Due to its popularity, Google launched an unique ad format that only display ad in personal Gmail under promotions tab, which called Gmail Sponsored Promotions (GSP), to help you reach your potential audience through Gmail.
You can make use of the call-to-action function based on your campaign goals. You can offer an exclusive discount to increase online sales while the no. of enquiry will be increased significantly by making phone calls or website visit.
Creative Ad Content
The ad is designed in HTML format, which allows creating an attractive ad with creative elements and call-to-action. You can include embedded videos, call-to-action phone numbers, email sign up forms and much more.
Gmail Sponsored Promotions (GSP) offer multiple targeting options to help you find the right audience. The targeting options allow you to reach people with specific interests; you can also target the audiences with specific keywords in their inboxes, and the similar audience targeting helps you to find new customers who are similar to your site visitors by system automatically.
1Source: Techcrunch, 2016