Instagram is one of the hottest mobile apps and fastest growing social networks. Its monthly active users reached 500 million1 and Hong Kong has 2.1 million users2. The number of post like reaches 4.2 billion1 each day in the world.
By using the powerful Facebook advertising platform, Instagram allows advertisers to target and engage with right customers precisely with multiple ad formats.
Bigger Reach
Instagram had 5001 million monthly active users in the world, and its users share an average of 95 million1 photos and videos per day. With the huge and vastly growing number of Instragram users, placing Instragram ads can help you to have bigger reach on target audience and increase your sales.
Improve Brand Awareness
Instagram is a visual inspiration platform and the best way to inspire others through the power of visual storytelling.
Instagram users spend average 15 minutes3 on Instagram per day and like 4.2 billion1 posts each day. Placing Instagram ad mean to share your story among a highly engaged audience, and it can grab people’s attention and drive awareness.
Multiple Targeting
Instagram offers the same targeting options as Facebook since its Ad is launched through Facebook Ad platform.
You can select from lots of targeting options like demographics, location, interests and behaviors, to help you reach your potential audience. Facebook also allows you to set the advertising objectives, e.g. brand awareness, traffic and conversions, to help you optimizing the Ad performance.
1Source: Instagram, 2016
2Source: Facebook, March 2016
3Source: Mediakix, December 2016
