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Search Engine Marketing (SEM)


Yahoo Bing Ads      

New iMedia is the GOLD reseller of Yahoo! HK starting from 2006.

Yahoo Bing Ads help you reach over 4.6 million1 unique searchers in Yahoo Hong Kong. Research shows that there are over 12 million1 impressions per day at Yahoo Hong Kong including News, Mail, Search Engine, and Auction. Hence there are huge potential for you to reach these exclusive audience through Yahoo Bing Ads.

Yahoo Bing Ads enable you to reach your target customers in a cost-effective way by targeted keywords. It can raise the awareness of your brand in front of in-market shoppers and drives website traffic by low marketing cost with high conversion rate.






Lower Marketing Costs

Yahoo Bing Ads is a comparatively cost-effective channel, compared with the traditional media channels. Advertisers pay only when customers click on the search ad, the impressions (i.e. exposure) generated are free. You can adjust your budget flexibly especially during seasons and your promotion time to maximize the reach of target audience. Also, using bid adjustments can control the Ad frequency based on where, when, and how people search.


Drive Website Traffic

When you target the keywords related to your products, your exposure is maximized in front of the potential customers who actively search for those keywords. Quality Ad content and title description also help to increase the intention of the target audience to visit your website. The higher your product or service ranks in Yahoo, the more likely consumers will visit your website and prefer your brand. And finally your website traffic will be increased significantly.


Multiple Targeting

Yahoo Bing Ads offer lots of ad targeting options to cater for different marketing campaign goals. In order to show your ads to the people who are interested in your products and services, targeting allows you to reach people with specific interests; you can also target the audiences by choosing appreciate keywords, demographics, scheduling and devices. Besides, you are also able to set bid adjustments for one or all device types among mobile, tablet & desktop to target your highly relevant customers.


Enhanced Ad Extension

Yahoo Bing Ads offer lots of extension features to enhance your ad visibility and to help you connect with potential customers and bring them to your website. You can make use of the extension like callout, sitelinks, location, etc. help visitors to get the exact information they are looking for and better understanding of your brand.

 

1Source: Yahoo, 2016

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