New iMedia is the GOLD reseller of Yahoo! HK starting from 2006.
Yahoo Hong Kong, with over 4.6 million1 unique searchers and over 12 million1 impressions per day, combines Search Engine, News, Mail, Auction and etc. to a single platform. With its popularity in Hong Kong, Yahoo launches Stream Ad for advertisers to reach their target market with higher chance.
Stream Ad is in a native advertising format which is placed alongside with the editorial content in Yahoo Hong Kong and affiliate sites. Survey proved that Stream Ad has 18%2 higher lift in purchase intent than banner ads. Stream Ad cannot be missed out in your marketing campaign in order to reach more local customers.
Stream Ads offer advertisers a way to reach out to their audience without being overbearing. It follows the similar format as other content on the site where the ad is placed in, which bridges the gap between content and advertising. This can drive 3 more time and attention than other ad formats. Consumers are also considerably more likely to share a native ad than a banner ad (32% versus 19%)3 and showed 18% more purchase intent after viewing them.
Increase Brand Awareness
Yahoo Stream Ads help boost brand awareness as the ads appear in content streams of Yahoo’s popular properties and apps, as well as across premium partners and apps within their syndication network.
Yahoo Stream Ads can serve across consumers’ mobile, tablets and desktops. It also allows precise targeting options (audience demographics, interests, location and the category of user’s business) to ensure that advertisers’ ads reach the right target audience. You can also target your past website visitors by Remarketing to encourage and bring them to you website again. These visitors have already shown an interest in your products or services, which with higher chance to make a purchase when they revisit your site.
1Source: Yahoo, 2016
2Source: Digitalmarketer.com, 2014
3Source: Sing.ie, 2016