In today’s world, medical beauty has become increasingly prevalent. Thus, people’s acceptance of this has improved significantly. According to Google’s latest Hong Kong Beauty Medical Vertical Trends report, the demand for medical beauty services in Hong Kong has increased by 27.5% compared to the same period in 2022. Along with the border reopening between China and Hong Kong, the demand for medical beauty is expected to grow by 10% monthly, indicating the market’s development potential.
If you wish to further expand in the medical beauty market, do you know when the key seasonal demands for medical beauty are, which keywords are most cost-effective and the right target audience? Here are three key points highlighted for you:
1. Key Seasonal Period
Everyone wishes to maximize the exposure of their advertisements, so it is crucial to seize the opportunity during peak seasons to enhance the effectiveness of advertising.
According to Google’s latest medical beauty report, summer is considered a peak season for medical beauty. During this time, there is a significant increase in searches related to “cosmetic & aesthetic plastic surgery” and “cosmetic procedures”. Overall, the search volume for “cosmetic procedures” is higher than for “cosmetic & aesthetic plastic surgery”. Therefore, investing more budget in advertising during summer is the best strategy to maximize customer reach.
2. Key Keywords
Between 2020 and 2022, the search volume for “skin conditions & skin health” was three times higher than that for “cosmetic & aesthetic plastic surgery” and “cosmetic procedures”. This indicates that people are more concerned about their skincare and overall skin health problem rather than just aesthetic appearance.
Therefore, investors can focus on targeting and promoting keywords related to the issues that people care about. For example, investing in keywords such as “skin conditions & skin health” will have a broader impact and reach.
According to Google’s latest medical beauty report, laser skin treatments & semi-permanent make-up are the most sought-after services on the cosmetic procedure level. These two keywords obtain the highest search volume and the lowest cost per click (CPC) compared to other keywords like wrinkle treatments, tattoo removal, or non-surgical fat loss. Meanwhile, investing in keywords related to laser skin treatments and semi-permanent makeup is the most cost-effective and worth considering. On the other hand, the search volume for microdermabrasion is the lowest, making it the least recommended keyword for investment.
At the level of “cosmetic aesthetic plastic surgery”, investors can consider investing in keywords such as “liposuction & abdominoplasty” and “face lifts & appearance enhancement”:
Although the CPC for “liposuction & abdominoplasty” and “face lifts & appearance enhancement” is not the lowest, they have the highest search volume due to the increasing demand. Investors with substantial budgets can consider investing in these two keywords. For those with a limited budget who are seeking lower CPC keywords, options such as eyelid surgery, rhinoplasty, or brow lifts can be considered, with brow lifts being the keyword with the lowest CPC. Conversely, breast enhancement is the least recommended keyword for investment. Its CPC has significantly increased compared to the same period in 2022, making it the keyword with the highest CPC. Furthermore, breast enhancement is the least cost-effective investment keyword due to the lowest search volume. Therefore, we do not recommend investing in this keyword.
3. Target Audience
Clarifying the target audience for your advertisements is crucial to tailor your advertising effectively.
According to Google’s latest medical beauty report, both the 35-44 and 55-64 age groups can be similar high-spending groups in the case of plastic & cosmetic surgery:
Both two age groups represent high-spending segments for cosmetic procedures, demonstrating their financial capability and purchasing power. Thus, it is important for investors not to overlook the 35-44 and 55-64 age groups when promoting video advertisements for cosmetic surgery.
If you wish to gain further insights or stay updated on the latest information regarding the medical beauty market and promotional services but have no ideas where to start, we are here to assist you.
Our professional team in Hong Kong has over 15 years of experience in digital marketing, possesses the latest techniques and knowledge, and is recognized in the industry. We offer services covering Hong Kong’s SEM promotional services and search engine optimization (SEO) which can help increase the exposure of your medical beauty advertisements and enhance your website’s visibility. Feel free to contact us for a free consultation.