admanGo – Hong Kong Adspend Report 2021

admanGo just released the “Hong Kong Adspend Report 2021 (Jan 2022)”, showing that the Hong Kong ad market is generally growing compared with last year, reaching 29.4 billion HKD, YoY⬆ 29%. Highlights are as follows:

  • Local adspend in 2021 recorded  YOY⬆29% 
  • The top 3 industries with the most ad spend are (i) Banking & Investment Services, (ii) Pharmaceuticals & Healthcare, and (iii) Property & Real Estate
  • Adspend in major media increased up to 50%, such as mobile ad (⬆50%), social media (⬆42%) and desktop ad(⬆32%)

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