admanGo just released the “Hong Kong Adspend Report 2021 (Jan 2022)”, showing that the Hong Kong ad market is generally growing compared with last year, reaching 29.4 billion HKD, YoY⬆ 29%. Highlights are as follows:
- Local adspend in 2021 recorded YOY⬆29%
- The top 3 industries with the most ad spend are (i) Banking & Investment Services, (ii) Pharmaceuticals & Healthcare, and (iii) Property & Real Estate
- Adspend in major media increased up to 50%, such as mobile ad (⬆50%), social media (⬆42%) and desktop ad(⬆32%)
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