Have you planned to invest more budget in your search campaign? Or just get started in search marketing? Let’s go through the basic analysis metrics of search ads to assist you in measuring ad effectiveness.
Generally, Search Marketing includes SEM and Search SEO. They sound similar, how to distinguish SEM and SEO? You have to understand the basic definition first.
Read through our articles on Marketing-Interactive and the sharing by our CEO, to tell you the ways to equip brands with SEM capabilities amid fierce competition.
The fast-changing ad policy and privacy issues are pushing us to rethink and develop new data strategies, hence bringing us the Google Enhanced Conversion.
How do we better monitor the valuable data to uplift the performance of our digital campaign? In New iMedia, one of the tools we use is our self-built portal named iMedia Platform.