Successful Case Sharing – Advertising Strategy of a Financial Company
The Financial Company, one of our clients, aimed to increase the number of individuals who downloaded their mobile app. Curious about how we achieved this? Let’s explore some key points of the advertising strategy that we would like to share with you.
2023 Latest Trends of Medical Beauty Industry
According to Google’s latest Hong Kong Beauty Medical Vertical Trends report, the demand for medical beauty services in Hong Kong has increased by 27.5% compared to the same period in 2022.
Universal Analytics will be Replaced by Google Analytics 4
As announced by Google earlier, Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4) starting from July 1st, 2023.
Digital Newbies: How to distinguish SEM & SEO?
Generally, Search Marketing includes SEM and Search SEO. They sound similar, how to distinguish SEM and SEO? You have to understand the basic definition first.
Are You Ready to Moving Forward For Higher Precision?
The fast-changing ad policy and privacy issues are pushing us to rethink and develop new data strategies, hence bringing us the Google Enhanced Conversion.