Cath Kidston Hong Kong

imedia cath showcase banner

Background:

Cath Kidston was established in 1993, and started from a small shop selling antique fabric in London west. Until Ms. Cath Kidston designed their own floral pattern and print on the products like accessories, furniture, handbags and women’s wear, Cath Kidston’s business grow rapidly around the world. Hence, the online shop was also set-up for business expansion. To maintain competitiveness of the business, Cath Kidston devise O2O marketing strategy to keep their business grow steadily.

 

Objective:

  • Increase awareness and generate sales lead of the Online Store
  • Increase sales per transaction through the Online Store

 

Strategy:

  • Select giant search platform Google and Yahoo as the main promotion channel
  • Use different set of keyword strategy to attract customers in research stage
  • Add sitelink extension to create shortcuts leading audiences to popular pages directly
  • Create multiple ad versions to promote the latest offers

 

Result:

  • Website traffic increased over 100%
  • Ad impression increased over 80%
  • Member registration rate increased rapidly over 300%