Cath Kidston

Cath Kidston was established in 1993, and started from a small shop selling antique fabric in London west. Until Ms. Cath Kidston designed their own floral pattern and print on the products like accessories, furniture, handbags and women’s wear, Cath Kidston’s business grow rapidly around the world. Hence, the online shop was also set-up for business expansion. To maintain competitiveness of the business, Cath Kidston devise O2O marketing strategy to keep their business grow steadily.