Coach Hong Kong Limited

Coach – Spreading the Spectral Charm with AR Camera

New iMedia collaborated with Coach in the O2O (online-to-offline) “The Dreamer Campaign” to introduce Coach’s latest FW bags collection – The Dreamer. With the innovative and interactive online games, we have grabbed the attention of the fans and driven them from online to the pop-up store, comprehensively spreading the spectral charm.

By creating a tailor-made website for the campaign, the new collection “The Dreamer” and all the campaign details have been brought to the customers. With the Facebook AR Camera technology, we have also produced a game called “Be a Dreamer”, enabling the users to try the brand new bags on virtually and take a picture. The players can share the picture on social media, resulting in extensive second transmission online. Besides, customers are directed to the pop-up store for getting the limited edition gifts, bringing more foot traffic to the physical store.

New iMedia provided all round services – from idea generation, technical support, social media promotion to website design. By implementing a creative online-to-offline (O2O) strategy, we have successfully created a viral promotion online while driving foot traffic to the pop-up store, effectually enhanced brand awareness.