Coach Hong Kong Limited
Coach “Find Rexy” O2O Interactive Game
To promote the new Rexy Pop-up store at Mira Place One in Tsim Sha Tsui , New iMedia has collaborated with Coach again to introduce the “Find Rexy” O2O Interactive Game with creative, interesting and local elements which aimed at bringing customers a new shopping experience.
We have built an exclusive mini site for the campaign by integrating the creative idea of “Find Rexy” with Hong Kong local elements – using the dedicated illustrations of the area around Mira mall as the background of the game, letting the players to “find Rexy” around Mira mall online.
To complete the game, players are also required to visit the pop-up store in person and take photo of the last Rexy there. A special gift will be granted after uploading the picture to the social media platforms with the campaign hashtags #RexyTheCoachDino and #CoachNY, which effectually enhances shop traffic and initiates second transmission.
By merging the promotion message with creative idea successfully, the O2O interactive game not only drives traffic and online sharing, but also promotes the brand in a more effective way while enhancing emotional bonding with customers.