Coach Hong Kong Limited

Coach Logo

Campaign 1

New iMedia collaborated with Coach in the O2O (online-to-offline) “The Dreamer Campaign” to introduce Coach’s latest FW bags collection – The Dreamer. With the innovative and interactive online games, we have grabbed the attention of the fans and driven them from online to the pop-up store, comprehensively spreading the spectral charm.

By creating a tailor-made website for the campaign, the new collection “The Dreamer” and all the campaign details have been brought to the customers. With the Facebook AR Camera technology, we have also produced a game called “Be a Dreamer”, enabling the users to try the brand new bags on virtually and take a picture. The players can share the picture on social media, resulting in extensive second transmission online. Besides, customers are directed to the pop-up store for getting the limited edition gifts, bringing more foot traffic to the physical store.

New iMedia provided all round services – from idea generation, technical support, social media promotion to website design. By implementing a creative online-to-offline (O2O) strategy, we have successfully created a viral promotion online while driving foot traffic to the pop-up store, effectually enhanced brand awareness.

Campaign 2

To promote the new Rexy Pop-up store at Mira Place One in Tsim Sha Tsui , New iMedia has collaborated with Coach again to introduce the “Find Rexy” O2O Interactive Game with creative, interesting and local elements which aimed at bringing customers a new shopping experience.

We have built an exclusive mini site for the campaign by integrating the creative idea of “Find Rexy” with Hong Kong local elements – using the dedicated illustrations of the area around Mira mall as the background of the game, letting the players to “find Rexy” around Mira mall online.

To complete the game, players are also required to visit the pop-up store in person and take photo of the last Rexy there. A special gift will be granted after uploading the picture to the social media platforms with the campaign hashtags #RexyTheCoachDino and #CoachNY, which effectually enhances shop traffic and initiates second transmission.

By merging the promotion message with creative idea successfully, the O2O interactive game not only drives traffic and online sharing, but also promotes the brand in a more effective way while enhancing emotional bonding with customers.

DFA Design for Asia Awards 2019 - Merit Award