Columbia is a well-known global sportswear brand with >20 branches in Hong Kong as well as online shop, catering active consumers of all ages.
Campaign Objectives
Maintain brand presence online
Boost online shop traffic & sales
Results
Click-through Rate (CTR)⬆147%
Website Traffic⬆28%
Online Purchase⬆26%
Strategy
Strategic Planning & Targeting
Leveraged 6 pull + push ad solutions with strategic launch period (Always-on vs. Time-limited)
Used 1st & 3rd parties data for precise targeting & retarget all website visitors
Launched various types of creative Title & Description (T&D) for Search Engine Marketing to cater different audiences. e.g. E-shop promotion, product features, etc.
Precise Optimization for Better Use of Budget
In-house Negative Keyword Automation → >980 less effective keywords are excluded
On-going optimization by integrating website analytics & data
Self-built iMedia Platform to view ad performance anytime & anywhere → Transparency for timely optimization
Design & Production
Provide graphic design service & create time-limited offers to target audience by GDN, Facebook, YouTube & WeChat Ad
