Columbia

New iMedia

Background:

Columbia is a well-known global sportswear brand with >20 branches in Hong Kong as well as online shop, catering active consumers of all ages

 

Objective:

  • Maintain brand presence online
  • Boost online shop traffic & sales

Target Audience:

  • Travel savvy
  • Outdoor activities lovers

One-stop Solution Strategy:

Strategic Planning & Targeting

  • Leveraged 6 pull + push ad solutions with strategic launch period (Always-on vs. Time-limited)
    New iMedia
  • Used 1st & 3rd parties data for precise targeting & retarget all website visitors
    New iMedia
  • Launched various types of creative Title & Description (T&D) for Search Engine Marketing to cater different audiences
  • e.g. E-shop promotion, product features, etc.

Precise Optimization for Better Use of Budget

  • In-house Negative Keyword AutomationNew iMedia
  • → >980 less effective keywords are excluded
  • On-going optimization by integrating website analytics & data
  • Self-built iMedia Platform to view ad performance anytime & anywhere
  • → Transparency for timely optimization

Design & ProductionNew iMedia

  • Provide graphic design service & create time-limited offers to
    target audience by GDN, Facebook, YouTube & WeChat Ad
    New iMedia
 

Results:

  • CTR increased by 147%
  • Website Traffic increased by 28%
  • Conversion on online purchase increased by 26%
    New iMedia
    (Effectively drove e-shop traffic & sales!)