ColumbiaE-shop All-round Online Promotion | New iMedia Solutions

Columbia

Background:

Columbia is a well-known global sportswear brand with >20 branches in Hong Kong as well as online shop, catering active consumers of all ages

Objective:

Maintain brand presence online
Boost online shop traffic & sales

Target Audience:

Travel savvy
Outdoor activities lovers

One-stop Solution Strategy:

Strategic Planning & Targeting

Leveraged 6 pull + push ad solutions with strategic launch period (Always-on vs. Time-limited)
Used 1st & 3rd parties data for precise targeting & retarget all website visitors
Launched various types of creative Title & Description (T&D) for Search Engine Marketing to cater different audiences
e.g. E-shop promotion, product features, etc.

Precise Optimization for Better Use of Budget

In-house Negative Keyword Automation
→ >980 less effective keywords are excluded
On-going optimization by integrating website analytics & data
Self-built iMedia Platform to view ad performance anytime & anywhere
→ Transparency for timely optimization

Design & Production

Provide graphic design service & create time-limited offers to
target audience by GDN, Facebook, YouTube & WeChat Ad

Results:

CTR increased by 147%
Website Traffic increased by 28%
Conversion on online purchase increased by 26%

(Effectively drove e-shop traffic & sales!)