While it is true that content marketing is massively effective in 2017, you may find numerous posts with variety of formats in social media. Many of the advertisers are affirming the effectiveness of content marketing.
How much do you know about Social Media Content Marketing?
1. Content marketing produces brand recall and increases engagement – 56% of advertisers believe that personalized content promotes higher engagement rates, as it helps consumers remember a brand. The median time people spend on articles is 37 seconds, advertisers who produce high-quality content enjoy audiences who spend significant time on their posts.
2. Major organizations valued content marketing – 73% of major organizations hire professionals to manage their content marketing strategy, while 88% of B2B advertisers use content marketing as their key marketing strategies.
3. Free from ad-blocking – Report reflects approximately 200 million people worldwide had installed ad-blocking software that paid advertisements were hindered in online marketing. On the other hand, content marketing is a way to continue marketing efforts without being blocked by the people you are trying to reach.
Tips of Social Media Content Marketing
1. Create content with a “Purpose” – Do not miss conveying a critical part of the message: a “Purpose” should be set for a feed content development. The content should also be created according to the Purpose.
2. “Document” the process and the result – It is a must to record the process and the result of Social Media Content Marketing and keep fine-tuning the strategy. Try to assess which type of post is more popular, and which content of post should be increased or decreased.
3. “Promote” your post – Try to promote your post with sufficient resources, as there is a chance your content will not be seen if you do not invest heavily in promoting it.
Effective Social Media Marketing can bring significant benefits to your business through helping to raise brand awareness, increase engagement, build loyalty with audiences, drive website traffic and generate sales. To know is easier than to do, our creative experts can help you design unique creative for your Social Media Content Marketing, please contact us for details.