COVERMARK

Covermark Logo

Covermark is a Japanese cosmetic brand established since 1928. Focuses on make up, skin care & other cosmetic products.

Objectives

  • Introduce new product & e-shop to the public
  • Drive online & offline traffic
  • Boost sales & conversions

Results

  • Potential store visits (no. of click to “shop list“) ⬆714%
  • No. of Click ⬆36%
  • Cost per click (CPC) ⬇59%
Covermark Homepage
Covermark e-shop

Strategy

  • Effective Remarketing Funnel:

Awareness

Launch Native Ad to catch attention & drive website traffic

COVERMARK Native Ad

Interest

Encourage website visit to provide brand & products details

Remarketing

Encourage website visit to provide brand & products details

  • 4 Tactics to Drive Sales: 
    • 3rd Partner Targeting – Enlarge audience base with 3rd partner targeting, so as to reach audiences who previously unable to reach. i.e.
Bluekai & Crosspixel
    • Strategic Bidding & Adjustment – Ad launch with different budget distribution by phase & focus on high value placement for maximize conversion and ROI
Covermark budget allocation
    • Weather Targeting – Deliver different creative based on weathers to reach audiences creatively while cater their need
Weather Targeting - Humidity
Humidity <79%: Specific Product Ad
Weather Targeting - Humidity ≧80%
Humidity ≧80%: Normal Campaign
    • Native Ad Features -Multiple advanced ad features to enhance engagement. i.e. auto countdown & Carousel ad