Covermark is a Japanese cosmetic brand established since 1928. Focuses on make up, skin care & other cosmetic products.
- Introduce new product & e-shop to the public
- Drive online & offline traffic
- Boost sales & conversions
- Potential store visits (no. of click to “shop list“) ⬆714%
- No. of Click ⬆36%
- Cost per click (CPC) ⬇59%
- Effective Remarketing Funnel:
- 4 Tactics to Drive Sales:
- 3rd Partner Targeting – Enlarge audience base with 3rd partner targeting, so as to reach audiences who previously unable to reach. i.e.
- Strategic Bidding & Adjustment – Ad launch with different budget distribution by phase & focus on high value placement for maximize conversion and ROI
- Weather Targeting – Deliver different creative based on weathers to reach audiences creatively while cater their need
- Native Ad Features -Multiple advanced ad features to enhance engagement. i.e. auto countdown & Carousel ad