Dah Sing Insurance

Dah Sing Insurance Logo

Dah Sing Insurance Company (1976) Limited has been providing general insurance solutions to their bank customers and business partners in Hong Kong since 1976. In recent years, Dah Sing developed online application for general insurance, and plan to devise digital marketing solutions to promote the personal insurance products

Objectives

  • Increase the awareness of Dah Sing Insurance Service and attract people to make purchase
  • Boost the number of online transactions.

Results

  • Click-through Rate (CTR)⬆300%
  • The number of online transactions for general insurance 290%

Strategy

  • Use different type of keywords to attract customers who are looking for insurance services and considering similar brands
  • Create multiple ad versions with offers and features highlighted to encourage customers to take action.
  • Add sitelink extension to create shortcuts leading audiences to popular pages directly
  • Maintain the keyword ads at cost-effective position (3-5) so as to maximize the brand exposure