Del Monte is the dominant brand leader in several fruit and vegetable categories including Corn, Ketchup, Pineapple, Fruit Cocktail and Prune Juice in Hong Kong, and becomes the “Famous Brands Hong Kong”.

To promote new products – Japanese Sardines Series, we launched a 7-day programmatic ad campaign for Del Monte & successfully obtained ~100k ad views.

Campaign Objectives

  • Promote new products

Results within 7 days

  • Ad View: ~100K
  • View Rate: 63%
  • Click-through Rate: 0.41%