DR REBORN is the largest medical beauty group in HK, served 2M customers with premier and professional facial & body treatment, i.e. BOTOX, Pico, slimming course and etc.
TWINS is 80s & 90s memory. Gill has join DR REBORN as brand ambassador since 2009, and SA is going to join in 2020. To celebrate their reunion, DR REBORN brings their positive power to our customers, and shared happiness through the Q3 branding campaign.
Campaign Objectives
Strategy
Create Awareness & Brand Building - introducing new ambassador & launch comprehensive ad to deliver brand message
Strengthen Brand Recall & Interaction - interact & engage with target audience via online beauty test, celebrities and treatment videos, and social media posts
Drive Traffic & Sales - celebrities and user sharing content to drive quality website and social page traffic while doing remarketing