“Economic Digest” interviewed New iMedia about “Outstanding Brand Award 2017”.
New iMedia believe that an outstanding brand should be able to provide quality and professional products and services in addition to its market well-known, superior characteristics and distinct image. It should continue to innovate and enhance the quality of service with the effective marketing strategy. Also, it should be customer oriented.
New iMedia believe that the key to success is the excellent quality of service. Since online advertising service is not a explicit consumer products, but implicit services, therefore the quality of service is crucial for brand management.