Most of the advertisers will apply sitelinks in search Ad. The sitelinks are located under the search ad on result page. It not only provides a more direct way for potential audience to check the information of desire product and make purchase, but also enhances the user’s search experience.
Generally, sitelinks will show in a variety of ways depending on device, position, and other factors. When sitelinks appear with search ads on a computer, 2 to 6 links may be displayed on the same line or fill up to two lines under the search ad. For tablet or mobile device, the format of sitelinks had been changed to carousel format, max. 8 links appear side-by-side on a single line. User can swipe left or right on the carousel to browse various sitelinks. The new format makes the search results more concise and clear, and provides users with a better browser experience.
Apart from sitelink, Google also provides different extensions, including call extensions, location extensions, price extensions, automatic extensions, etc., to further optimize user’s experience and hence increase the click through rate.
