Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD)
Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD) provides up to HK$4,000,000 funding support for non-listed Hong Kong enterprises and executed by the Hong Kong Productivity Council (HKPC). This programs targeted to help enterprises develop their business in branding, upgrading & restructuring and promoting sales on Mainland China Market and/or Free Trade Agreements (FTAs) economies – the 10 ASEAN member states (Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam), Australia, Chile, the 4 European Free Trade Association member states (Iceland, Liechtenstein, Norway and Switzerland), Georgia, Macao and New Zealand.
Promoting Sales
Advertisement, attend Exhibitions / Promotional events, develop sales channel, etc.
Branding
Enhance website, develop your brand image, registrar for patent/trademark, etc.
Upgrading & Restructuring
Automation, licence fees of new technologies, develop new products, etc.
Each eligible enterprise can submit BUD Fund applications for a maximum of 40 projects and HK$1,000,000 funding per each (accumulating HK$4,000,000 in total), including up to 50%of the total project expenditure for advertisement, helping enterprises to boost promotion and reach more potential buyers.
Mainland Program
If you are planned to explore China market, we could provide all-round advertising solutions with our China partners, helping you to reach around 900 million active Internet users, such as:
- Baidu Ads – The world’s largest Chinese search engine
- Sina Weibo (Weibo) Ads – The largest social platform in the Chinese community
- QS360 Ads – Cover search engine, ad network and app
- Tencent Ads – Ad network incl. video, news, Wechat, etc
- Others – incl. popular media like Xiaohongshu (小紅書), Douyin (抖音), Koudai (口袋香港) and Dianping (大眾點評)
FTA Program
Want to open up overseas markets recognized by the BUD Fund? We will provide you with a full range of ad solutions with popular ad platforms to accurately reach your target customers, such as:
- Search Engine Marketing(SEM) – Google, Bing, Yahoo Search Engine
- Social Media & Content Marketing – Facebook, Instagram, LinkedIn
- Display Ads – Google, Bing, Yahoo Display Networks and 100+ media
- Programmatic Ads – Google DV360, Verizon Media DSP, Teads, etc
- Others – incl. creative ad design, video filming & production and website optimization etc
Scope of the BUD Fund
Scope of Funding (Summary)
Eligibility
- Non-listed enterprises registered in Hong Kong under the Business Registration Ordinance
- Substantive business operations in Hong Kong
- Ability to complete the project before the final funding is obtained
- With licenses/qualifications/certifications or confirmed that no relevant permits are required on related marketing
- The funding is used to develop the Mainland and/or FTP market instead of not Hong Kong
Application and Grant Disbursement Process
Application Tips
- Each BUD Fund application can only apply for one target market (Mainland/FTA Programme)
- Project can commence as soon as the day after the application submission date; In case of rejected application, applicant has to bear all costs of the commenced project
- Applicants may opt to receive “initial payment”
- Initial payment: 75% of total approved funding
- Mid-term payment: ≤50% of total approved funding (if applications opting not to receive initial payment but project duration exceeds 18 months)
- Final payment will only be made after the final report and audited accounts are accepted by the Government
- In case of insufficient information, the application would be considered withdraw if the requested documentary is not provided within 14 days; The applicant however may submit a new application once all the necessary documents and/or requested information are available
- Generally, overseas advertisement (i.e. attend the trade fair) or patent registration will not be funded unless the enterprises could proof the importance and necessary of these program and business development
- If the mainland or FTA economic unit is a joint venture with another company, the applicant company/major shareholders must account for >50% of the total equities
Other important notice: https://mainland.bud.hkpc.org/sites/default/files/download/Notes-to-the-applicant.pdf
Other References & Websites
- BUD Official Website: https://budfund.dtinaction.org/homepage.php##
- Application Guideline: Mainland Program / FTA Program
- Other Government Fund: SME Export Marketing Fund (EMF) / Technology Voucher Programme (TVP)
*The above content is subject to government information
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