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5 Key Points to Build a High-Conversion Landing Page

Landing page is a web page specifically designed for a specific marketing campaign or advertisement. The purpose is to guide visitors to take specific actions, such as purchasing products, registering for membership, or downloading data. A high-conversion landing page can bring you ideal sales performance or ideal potential customer list.

Here are some key points to build a high-conversion landing page:

  1. Call to action design

Call to action (CTA) is one of the most important elements on a landing page. It tells visitors what you want them to do, such as click a button, fill out a form, or call a phone number.

The design of CTA should follow the following principles:

  • Clear font: Use large font, bold, or contrasting colors so that visitors can see it at a glance.
  • Concise and clear: The text should be concise and clear so that visitors can clearly understand what you want them to do.
  • Attractive: The design should be attractive so that visitors want to click.
  1. Form design

Converting traffic into inquiries requires collecting information from visitors, such as their name, email address, or phone number. Adding a form on the landing page can meet this need.

The design of the form should follow the following principles:

  • Simple: The form should only contain the necessary fields to avoid making visitors feel cumbersome.
  • Easy to fill out: The fields on the form should be easy to fill out, such as multiple choice questions are better than open-ended questions.
  • Give motivation to fill out: Indicating that feedback or replies can be obtained after filling out the form can make visitors willing to fill it out.
  1. Video

Video is a very effective marketing tool. It can visualize product and brand information, attract and improve visitors’ attention and interest, and thereby increase conversion.

When using videos on landing pages, pay attention to the following points:

  • The content of the video should be related to the goal of the landing page.
  • The length of the video should be controlled within 2 minutes.
  • The quality of the video should be high but the loading speed should be considered.
  1. Image

Images are a powerful visual element that can help you show your products or services to visitors. Choosing the right images can make your landing page more attractive and increase your conversion rate.

When using images on landing pages, pay attention to the following points:

  • Clear and beautiful: Fuzzy or low-quality images will make your landing page look unprofessional.
  • Relevant to the content of the landing page: The images should help visitors understand your products or services.
  • The size should be moderate: Too large images will affect the loading speed, while too small images will make visitors unable to see clearly.
  1. Advertising copy at the top of the page

The copy at the top of the page is the first impression of the landing page. A relevant copy can attract the attention of visitors and make them want to continue reading.

When writing copy, pay attention to the following points:

  • Highlight the selling points: The copy should highlight the selling points of the product or service to attract the attention of potential customers.
  • Clear goals: Before writing the landing page copy, you must first clarify the goals of the marketing campaign. Do you want to increase brand awareness? Or do you want to increase sales? Different goals require different copywriting.
  • Use persuasive text: The landing page copy should use persuasive text to convince potential customers that the product or service can benefit them.

Building a high-conversion landing page can improve business. In addition to the above 5 key points, it is recommended to consider the factors in each website for further optimization. If you need professional consultation, you can contact us for assistance.

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