Nowadays, more and more people tend to search and shop with ‘Mobile First’. As Google stated, over 80% of consumers shop with smartphones nowadays, so you can imagine how Mobile Ads is getting more important for the enterprises and advertising advertisers. Previously, Sandy Ho, the CEO of New iMedia was interviewed by Hong Kong Business to discuss the Mobile Ads trend in Hong Kong and the strategies of creating effective Mobile Ads. She has taken the case of MO SIM to explain the strategies of creating a successful Mobile Ads.
How could your Mobile Ads stand out from the others? Here’re two of the strategies!
1) Display the core message in the first 5 seconds of the video ads– Making your advertisement non-skippable!
2) Implement Video Ad and Banner Ad strategically at the same time so as to maximize the effectiveness
Hong Kong Business is the only English-language business monthly dedicated to Hong Kong and China. Essential coverage includes the economy, investment, manufacturing, technology, travel and trade, plus special overseas features with in-depth reporting on bilateral economic ties with Hong Kong.