HKFYG

Background:

HKFYG – Youth Crime Prevention Centre launched a campaign called “Project SET Off” with a micro movie – Unhappy Birthday, produced by New iMedia Video Team and promote the video through Facebook Ad to arouse awareness.

 

Objective:

  • Increase the awareness on the campaign “Project SET Off”
  • Drive engagement @ Facebook fanpage

 

Strategy:

  • Deliver the message by telling a story – video, instead of image to induce audience’s interest
  • Apply various targeting options to target the right audience

 

Result:

  • Boosted campaign exposure over 700%
  • Facebook Page Like increased 15%
  • Post engagement rate rose 48%