HKFYG – Youth Crime Prevention Centre launched a campaign called “Project SET Off” with a micro movie – Unhappy Birthday, produced by New iMedia Video Team and promote the video through Facebook Ad to arouse awareness.
- Increase the awareness on the campaign “Project SET Off”
- Drive engagement @ Facebook fanpage
- Deliver the message by telling a story – video, instead of image to induce audience’s interest
- Apply various targeting options to target the right audience
- Boosted campaign exposure over 700%
- Facebook Page Like increased 15%
- Post engagement rate rose 48%