The Hongkong Federation of Youth Groups

HKYFG YCPC Logo

HKFYG – Youth Crime Prevention Centre (YCPC) launched a campaign called “Project SET Off” with a micro movie – Unhappy Birthday, produced by New iMedia Video Team and promote the video through Facebook Ad to arouse awareness.

Objectives

  • Increase the awareness on the campaign “Project SET Off”
  • Drive Facebook Fan Page engagement  

Results

  • Campaign exposure ⬆700%
  • Facebook Page Like ⬆15%
  • Post engagement rate ⬆48%

Strategy

  • Deliver the message by telling a story – video, instead of image to induce audience’s interest
  • Apply various targeting options to target the right audience