Hong Kong Trade Development Council

HKTDC Logo

HKTDC is the largest trade fair organization in Hong Kong. It aims at helping Hong Kong’s SMEs connect with business clients and partners around the world.

Campaign 1

Objectives

  • Boost awareness for the events
  • Boost the no. of exhibitor and visitor
  • Maintain the relationship with target audience

Result

  • The post engagement is 90% higher than average post

Strategy

  • Create peer effect to draw social attention and increase awareness
  • Customized different content for different audience
  • Update the creative frequently to keep the Ad attractiveness
  • Create simple Facebook games to facilitate the interaction with target audience

Campaign 2

To promote “Licensing Industry” and its two major themed exhibition and conference, HKTDC collaborated with New iMedia to produce a series of creative videos and social media campaigns featuring the popular KOL “Ben Sir” for introducing “Licensing Industry” in a relaxing and vivid way.

With the interesting videos and Facebook interactive Q&A games, the campaign has successfully drawn the public attention and engaged with the audiences, successfully attained more than 12K engagement on the social media platforms.

New iMedia’s professional team has provided a wide range of digital marketing solutions for HKTDC, from video shooting, post-production to online promotion strategies. With the all-round solution, we have successfully raised the public awareness of the “Licensing Industry” and the exhibitions in an extraordinarily.

HKTDC Facebook Game