Hong Kong Trade Development Council

HKTDC is the largest trade fair organization in Hong Kong. It aims at helping Hong Kong’s SMEs connect with business clients and partners around the world.

Campaign 1

Objectives

Boost awareness for the events
Boost the no. of exhibitor and visitor
Maintain the relationship with target audience

Result

The post engagement is 90% higher than average post

Strategy

Create peer effect to draw social attention and increase awareness
Customized different content for different audience
Update the creative frequently to keep the Ad attractiveness
Create simple Facebook games to facilitate the interaction with target audience

Campaign 2

To promote “Licensing Industry” and its two major themed exhibition and conference, HKTDC collaborated with New iMedia to produce a series of creative videos and social media campaigns featuring the popular KOL “Ben Sir” for introducing “Licensing Industry” in a relaxing and vivid way.

With the interesting videos and Facebook interactive Q&A games, the campaign has successfully drawn the public attention and engaged with the audiences, successfully attained more than 12K engagement on the social media platforms.

New iMedia’s professional team has provided a wide range of digital marketing solutions for HKTDC, from video shooting, post-production to online promotion strategies. With the all-round solution, we have successfully raised the public awareness of the “Licensing Industry” and the exhibitions in an extraordinarily.