Hong Kong Trade Development Council

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HKTDC Enhancing Interaction with Creative Videos

To promote “Licensing Industry” and its two major themed exhibition and conference, HKTDC collaborated with New iMedia to produce a series of creative videos and social media campaigns featuring the popular KOL “Ben Sir” for introducing “Licensing Industry” in a relaxing and vivid way.

With the interesting videos and Facebook interactive Q&A games, the campaign has successfully drawn the public attention and engaged with the audiences, successfully attained more than 12K engagement on the social media platforms.

New iMedia’s professional team has provided a wide range of digital marketing solutions for HKTDC, from video shooting, post-production to online promotion strategies. With the all-round solution, we have successfully raised the public awareness of the “Licensing Industry” and the exhibitions in an extraordinarily.