Hong Kong Trade Development Council

imedia showcase hktdc

Background:

HKTDC is the largest trade fair organization in Hong Kong.
It aims at helping Hong Kong’s SMEs connect with business clients and partners around the world.

 

Objective:

  • Boost awareness for the events
  • Boost the no. of exhibitor and visitor
  • Maintain the relationship with target audience

 

Strategy:

  • Create peer effect to draw social attention and increase awareness
  • Customized different content for different audience
  • Update the creative frequently to keep the Ad attractiveness
  • Create simple Facebook games to facilitate the interaction with target audience

 

Result:

  • The post engagement is 90% higher than average post