iMedia Insider丨Hottest Search Topic On Summer

Summer holiday is right around the corner! About 870K of students will enter the consumer market, and how merchandisers should prepare to cope with this? To forecast the coming summer market trend, we collected the past keyword search data from our own system and found out the most popular keywords being searched during the past summer (Jun to Aug). The figure shows the keywords related to below 3 industries had an obvious increase in search volume between Jun 17 and Aug 17.

According to the findings, we predict the search volume of the keywords related to the above three industries will still be on the top search ranking in this summer. Hence, if your business belongs to one of these industries, you better plan ahead on the combination of your keyword set so as to catch the favorable advertising position and gain more brand exposure. What if your business does not belong to the above industries? Consult our account service officer and we will provide the related data and advice for you.

In addition, the long-awaited 2018 world cup will take place from 14 June to 15 July 2018. We foresee the search volume for related keywords will increase in this period. To enhance the attractiveness of the keywords ads, we suggest you to add the element of “world cup” to your ad topic so as to make it more eye catching.

2018 Summer Top Search Keyword