House 730

House730 is an all-round property search platform in Hong Kong, listing 60K+ small to larger properties selling and renting by agents and owners. Users can get massive information daily from the platform, such as property transaction, news, housing knowledge and best pricing property, etc, so as to help users to find out their ideal property or residence easily.

House730 has been constantly focusing on innovation, launched the first “Artificial Intelligence (AI) Deco” in Hong Kong to simulate the decoration effect by Virtual Reality (VR) – provide instant preview on different housing decoration styles, including Japanese, Nordic, simple, modern or Chinese. It provides interior design concepts and allows users to search for the property anytime and anywhere, together with handling home furnishings easily and innovatively!

Campaign Objectives

Enhance Brand Awareness
Boost Website Traffic and App Download
Minimize the Promotional Cost

Results

Click-through Rate (CTR) ⬆780%
Impression ⬆460%
Cost Per Click (CPC) ⬇ 61.6%
Alexa Rank* 123,565 (from 209,220 as of May 2020)

*Website ranking calculated by global traffic & Engagement

"New iMedia works with client to develop the most flexible & expandable ads on the market.
What we saw was a significant increase in click-through rates and impressions."
House 730

Strategy – Data-driven advertising solutions & smart ad tools

Stage 1

Enhanced brand awareness through Google Display Ad – launched ad via 350+ major sites and apps, such as HK01 and Apple Daily while applied “Life Event Targeting” to reach target audiences precisely, such as people who are planned to get married, so as to brought exposures effectively

Stage 2

Based on the data collected in stage 1, provided professional advice on creative idea and ad planning – used major housing estates as gimmick and leveraged with the stored audience list & information (i.e. surfing record) for remarketing.

Besides, we have also launched Dynamic Remarketing Ads – showing relevant ad based on the properties that the previous website visitors have viewed, successfully encouraged previous visitors to visit the website again and complete the transaction

Stage 3

Launched the Universal App Campaign (UAC) for all-round promotion, promote the brand across various Google Properties (incl. Google Display Network, Play Store & YouTube, etc) so as to drove instant app download. Together with the in-App interactive function and instant message features, House 730 provided a convenient trading platform to effectively drove in-app conversion

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