House 730

House730 is an all-round property search platform in Hong Kong, listing 60K+ small to larger properties selling and renting by agents and owners. Users can get massive information daily from the platform, such as property transaction, news, housing knowledge and best pricing property, etc, so as to help users to find out their ideal property or residence easily.

House730 has been constantly focusing on innovation, launched the first “Artificial Intelligence (AI) Deco” in Hong Kong to simulate the decoration effect by Virtual Reality (VR) – provide instant preview on different housing decoration styles, including Japanese, Nordic, simple, modern or Chinese. It provides interior design concepts and allows users to search for the property anytime and anywhere, together with handling home furnishings easily and innovatively!

Campaign Objectives

  • Enhance Brand Awareness
  • Boost Website Traffic and App Download
  • Minimize the Promotional Cost

Results

  • Click-through Rate (CTR) ⬆780%
  • Impression ⬆460%
  • Cost Per Click (CPC) ⬇ 61.6%
  • Alexa Rank* 123,565 (from 209,220 as of May 2020)
 

*Website ranking calculated by global traffic & Engagement

"New iMedia works with client to develop the most flexible & expandable ads on the market.
What we saw was a significant increase in click-through rates and impressions."

House 730