Jane Iredale

Background:

STP Mineral Therapy is an online beauty shop offering various natural skin care products, and the sole agency of Jane Iredale in Hong Kong. Jane Iredale Mineral Cosmetics founded in 1994 and based in America. STP Mineral Therapy brings the products to Hong Kong, and aim at helping people build up natural, healthy and beautiful skin.

 

Objective:

  • Increase brand awareness of Jane Iredale
  • Increase no. of fans and engagement rate in Facebook Fan Page

 

Strategy:

  • Video format was selected to deliver the brand image and the product features.
  • The video was firmed in the form of street interview, which attract the audience’s view and arouse interest easily.
  • Facebook Video Ad was the main channel for promotion. It could target the lookalike audience of the existing fans in Facebook Fan Page and also the specific targeted audience.

 

Result:

  • The video gained over 300K views and over 200 video shares within 9 days.
  • After broadcast of Facebook Video Ad successfully increased the no. of fans over 70%.