JFANCLUB CO. LTD was established in 2006, aims to provide the most reliable ticket service for Japan. The company equipped with 15+ years of experience in purchasing Japanese tickets, their main services also include buying Japanese products by Yahoo Japan bid & providing agent service for joining official fan club FC etc. It also owns Japan’s secondhand shopping platform – Mercari.

Campaign Objectives

  • Increase brand awareness
  • Bring more organic traffic to website

Results (as of Jan 2021; 4 months after RFU)

  • 45% Keywords bring forward to page 1 & page 2 of the search engine result. For example, ‘Amazon 代購’ & ‘日本樂天代購’ 
  • Website organic traffic ↑84.7%

Strategy – Search Engine Optimization (SEO)

Step 1: Onsite SEO

  • Suggest keywords for 5 target pages
  • Resolve all insecure resources from “HTTP” to “HTTPs”
  • Set correct heading text (h1-h6) for every page to help search engines understand client’s website
  • Set up indexing restrictions and remove duplicate/redundant pages for 260k+ URLs (JFanClub website, forum & shop link), so as to reduce wasted crawl and further submit the updated sitemap to search engine to enhance crawl efficiency

Step 2: Offsite SEO

  • On-going enhancement – i.e. monthly backlink setup & directory listing

Step 3: Continuous follow-up

We are very happy to cooperate with New iMedia. They are a very experienced company in network marketing. They are very patient in the research process and suggesting solutions according to the customer’s situation. After the program is implemented, New iMedia is being very responsible for following up, so I believe that New iMedia can also provide other companies with comprehensive online marketing services.