kapok – Founded in 2006 by Frenchman, the brand mission is to discover & bring the “Future Classics” to the Asia market. kapok has grown from the first lifestyle select store in HK, to an internationally renowned brand for its authentic yet approachable take on fashion and design.
Results – SEO performance in Google HK (as of Sep, 2021)
kapok Physical Stores in Hong Kong
SEO Strategy – Tackle Challenges One by One
Challenge: Slow loading speed to lose potential customers.
Challenge: Large range of keywords options
1. Use SEO keywords with product categories (i.e. Women skirt HK, Calming candles, Women jeans HK)
Challenge: High domain rating (DR) & low impact on backlinks lead to difficulties in doing SEO
1. Rewrite SEO content for target page to enhance relevance between KWs & website while maintaining brand presence of lifestyle