As you may know, the metaverse is a broad concept and encompasses immersive environments, including virtual reality (VR), augmented reality (AR), social media and much more. In 2021, the searches for the term “metaverse” has been increased by 7,200%. The birth of metaverse brings us a new angle to engage with consumers in entirely new ways.
How does it change our marketing activities? In fact, according to the data from Nielsen, nowadays shopper is not only “making a purchase”, but also creating a fun experience – 48% of consumers agrees that they enjoy the fun of shopping (vs 2019 +17%), that’s what metaverse can offer us, a brand new experiences of impressive advertising.
For advertisers, we believe you may know the most about AR and VR. Herewith are some data collected from Hong Kong online users ages 18-54 to prove the effectiveness of AR and VR in nowadays marketing.
agree that the virtual experience and trial could encourage them to buy online
agree that AR/VR help them understand product details
agree that ads that incorporate AR/VR can increase their preference for brands
Facing intense competition, more and more advertisers started to explore ways to connect with customers in metaverse. For example, “AR filter” with brand elements to encourage social share/ “Digitally Fit Clothing” to enhance shopping experiences.
If you want to stand out from the intense competition, we believe AR and VR creative is worth to invest. However, for those with less creative budgets, we still have many alternative plans – 360 design, creative videos with an interesting storyline, and much more.
Contact us to get your custom creative suggestion., we provide all-round creative solutions across multiple ad platforms, including display networks and social media, etc.
* Data sources:
- Nielsen Media Index (Jan 1 – Dec 31 each year), sample size 5,700 (HK residents ages 18-64)
- “2022 Commerce Insight Study” by Nielsen (Meta-commissioned study)(Apr 22-May 8, 2022), sample size 1,578 (HK online users ages 18-54)