Apart from placing search ads to capture increased search traffic during peak season holiday, native ads is also an effective marketing strategy to get massive exposure and traffic in a short period of time. The ads campaign can also adopt the new feature of native ads, including strict SRT, impression tracking, click to call pages, etc., which help to reach target customers and create demand for consumers.
53% of internet users view native ads more than traditional display ads. It implies the traditional display ads may not be soft enough compared with native ads. Stream Ads offer advertisers a way to reach out to their audience without being overbearing. It provides valuable content by following the similar format as other content on the site where the ad is placed in.
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Source: IPG Media lab/Sharethru