MO

imedia mo showcase banner

Background:

“MO”, a newly established brand created by Hutchison Telecommunications, provides pioneering breakthrough telecom service – 4.5G Data plan “MO SIM” without binding contract and surprise box “MO BOX”. In order to raise brand awareness and sales, New iMedia has provided one-stop creative advertising solution to reach above target.

Objective:

  • Raise brand awareness
  • Boost App Installs

 

Target Audiences:

  • Younger setter (aged 18-44)
  • Social engager

Strategy:

We provided one-stop creative advertising solution, including creative concept generation, video production and online advertising, etc. We also launched the campaign strategically by different stages so as to enhance conversion effectively.

  • Stage 1: Enhanced brand awareness through all-round promotion plan with multiple promotion tools, such as YouTube Ads, Facebook Ads, Google Search Ads and Display Ads, effectively brought awareness and exposures.
 
imedia mo showcase stage 1
  • Stage 2: To boost App installs, we focused on using Google Search Ads and Display Ads to increase conversions. Meanwhile, we adapted remarketing strategy to drive app installation together with sales boosting by reaching potential customers who searched relevant keywords before. Besides, we have also provided creative suggestions to “MO” in order to cater target audience’s need and promote the latest promotion plan successfully with interesting and funny promotion video.
imedia mo showcase stage 2

Result:

  • Conversation rate increased up to 138.75%
  • Impression rate reached 35.57% growth