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【Must Read】2021 Digital Marketing Trends Report

In relation to the effects of the pandemic, people are adjusting to New Normal. Meanwhile, how should we grasp this trend to promote your business? In order to help you get well-prepared for 2021 and more understanding into the field of Digital Marketing, we have prepared a simple yet organized 2021 Digital Marketing Trends Report with

【About E-commerce】3 Things to Consider BEFORE Create a Website

Under the “new normal”, many companies are trying to discover new business opportunities from digital platforms. Whether you want to enter the online market or increase brand awareness through digital ads, an appealing website that showcase your brand identity can definitely help you to stand out! Audiences’ first impression of your business are from your website¹

iMedia Insights丨YouTube Funnel – The Best Ad Format Strategy

Video ad market is on trend now, are you ready to invest in video marketing? Beside creative production and precise strategies, you need to launch different types and placements of video ads riding on your business goals to gain higher returns. Leverage video content together with multiple YouTube ad formats, such as Video Discovery Ads and

iMedia Insights| How to Use Videos to Transform Audiences into Customers?

Although the epidemic has begun to abate, the “New Normal” has been developed in the market. Therefore, the consumption pattern and advertising market have rapidly transformed – Video has been one of the major channels for promotion: 💡Statistic has shown that YouTube traffic ⬆26% in April 2020. However, the pace of life is so rapid nowadays.

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New iMedia X Hong Kong Business Interview | Strategically Creating Effective Mobile Ads

Nowadays, more and more people tend to search and shop with ‘Mobile First’. As Google stated, over 80% of consumers shop with smartphones nowadays, so you can imagine how Mobile Ads is getting more important for the enterprises and advertising advertisers. Previously, Sandy Ho, the CEO of New iMedia was interviewed by Hong Kong Business1 to discuss the