Pioneer & Onkyo Marketing Asia Ltd (Pioneer & Onkyo) mainly develops home AV, headphones, headphone-related and phone business, which target customer ranging from family user, professionals pursuing sound and quality to young consumer. Boosting brand awareness and promoting business development is the long-term goal of Pioneer & Onkyo.
Challenge
The biggest challenge is how to stand out from the market, so as to enhance brand awareness and website traffic, and hence meet the target of long-term business growth.
Results
Strategy
The relationship between Onkyo and New iMedia can be treated as audio product and professional tuning service. We are high quality audio products while New iMedia is professional tuner, they possess professional knowledge and service with comprehensive understanding on market which greatly help us enhance the benefit of promotion.
Pioneer & Onkyo Marketing Manager - Maska Leung