Pioneer & Onkyo Marketing Asia Ltd.
Pioneer & Onkyo Marketing Asia Ltd (Pioneer & Onkyo) mainly develops home AV, headphones, headphone-related and phone business, which target customer ranging from family user, professionals pursuing sound and quality to young consumer. Boosting brand awareness and promoting business development is the long-term goal of Pioneer & Onkyo.
The biggest challenge is how to stand out from the market, so as to enhance brand awareness and website traffic, and hence meet the target of long-term business growth.
- Google Ad Click-through Rate (CTR)⬆182%
- Website Traffic⬆67%
- Google Display Network (GDN) and Google Adwords are the main strategies for Pioneer & Onkyo to promote brand awareness and new website
- By utilizing the targeting functions (e.g. interest, content, and topic) in GDN, potential customers can be defined easily and accurately
- The “Search Terms Report” from Google Adwords helps finding out the hottest keywords in the relevant industry, thus enhancing the brand exposure and click through rate of the Ad
- To stand out from the market, competitors’ brand names are added into an Ad group for grasping business opportunities and for brand building