Pretty Beauty Group was established in 1985 with 16 branches in popular areas all across Hong Kong, providing skincare & slimming treatment, including LDM®、10THERA 2-line Irradiating HiFu, Aqua Peel and Tailor-made treatment etc.
To drive instant action (enquiry & treatment reservation), New iMedia closely works with Pretty Beauty and provides all-around digital solutions from search, display/native to social media ad with tailored platform strategy.
Campaign Objectives
- Boost website traffic
- Drive online conversion
Strategy: All Rounded Lead-Gen. Solutions
1. Search Marketing – Google & Yahoo Search Ad
- Link up Google Search with Google My Business (GMB) for advanced search ad extension
- Display store address & phone no. in search/map results to trigger instant action
- Optimize keywords for Yahoo Search to improve efficiency
- Pause high competition/poor performance keywords, i.e. 淋巴/緊膚
- Add hottest keywords with higher impression, i.e. 減肥 舞/減肥 操
2. Display Marketing – Google Display Network (GDN) & Yahoo Stream Ad (YSA)
- Dynamic Creatives for the best suitable visuals in different placement
- Precise Targeting
- Remarketing list to re-engage website visitors
- Expand audience base for YSA with newly suggested “Lookalike” targeting
3. Social Media Marketing – Facebook Messenger Ad
- Click to action (CTA) button
- Boost Facebook Messenger Ad with CTA button to trigger instant enquiry & chat
With professional marketing experiences, New iMedia provides detailed analysis and strategy to enhance campaign effectiveness for Pretty Beauty while successfully reaching target audiences.