Pretty Beauty Group

Pretty Beauty Group was established in 1985 with 16 branches in popular areas all across Hong Kong, providing skincare & slimming treatment, including LDM®、10THERA 2-line Irradiating HiFu, Aqua Peel and Tailor-made treatment etc. 

To drive instant action (enquiry & treatment reservation), New iMedia closely works with Pretty Beauty and provides all-around digital solutions from search, display/native to social media ad with tailored platform strategy.

Campaign Objectives

  • Boost website traffic
  • Drive online conversion

Strategy: All Rounded Lead-Gen. Solutions

1. Search Marketing – Google & Yahoo Search Ad

  • Link up Google Search with Google My Business (GMB) for advanced search ad extension
    • Display store address & phone no. in search/map results to trigger instant action
  • Optimize keywords for Yahoo Search to improve efficiency
    • Pause high competition/poor performance keywords, i.e. 淋巴/緊膚
    • Add hottest keywords with higher impression, i.e. 減肥 舞/減肥 操

2. Display Marketing – Google Display Network (GDN) & Yahoo Stream Ad (YSA)

  • Dynamic Creatives for the best suitable visuals in different placement
  • Precise Targeting
    • Remarketing list to re-engage website visitors
    • Expand audience base for YSA with newly suggested “Lookalike” targeting

3. Social Media Marketing – Facebook Messenger Ad

  • Click to action (CTA) button
    • Boost Facebook Messenger Ad with CTA button to trigger instant enquiry & chat

With professional marketing experiences, New iMedia provides detailed analysis and strategy to enhance campaign effectiveness for Pretty Beauty while successfully reaching target audiences.