Google Update – Promotion Extensions

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About Promotion Extensions

Promotion extensions can add more value to advertisers on Search Network text ads by highlighting the sales and promotions for people that are searching for the best deals has been offered.

Display Format

Google Extensions Example
  • Promotion extensions is shown below the ad
  • The special occasion selected, for example, “Christmas” , appears as a bold label next to the promotional text
  • The extensions also displays up to 2 lines of text that includes details of the promotion. Potential customers can easily spot the sale in the promotion extensions as they stand out from the main ad text
  • Promotion extensions can show in various formats, i.e. mobile and desktop

Occasions for promotions

You could consider to add promotion extensions to the ad according to the suggested dates as below:

Holiday
New Year's Father's Day Black Friday
Valentine's Day Labour Day Christmas
Easter Halloween Boxing Day
Mather's Day Back-to-school
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