[SEO 101] Topic 1: Introduction to SEO (II)

Why is SEO important

As much as 90% of all content is invisible to Google, receiving no traffic at all. The competition is keen even for every specific queries. Why? Because search engines display only the best and most relevant results to their users.

And that is when SEO comes in handy – SEO works by showing search engines that one’s content is the best and most relevant for a particular query. SEO keeps search results fair – only Search Engine Friendly websites that give High-Quality Original Content and Great User Experience rank up high. Better yet, SEO drives organic traffic to the website sustainably as long as a topic with organic traffic potential is targeted.

Despite all the wonders of SEO, it has its limitations. For instance, SEO is not as flexible as Search Ads. You see, you cannot target keywords that do not appear on your website, and neither can you target your competitor’s keywords unless the content is relevant. Besides, you cannot change SEO keywords frequently whereas Search Ads can be tweaked anytime to reach a specific group of people or promote a particular deal or product.

With the right bid and bidding strategy, Search Ads surely opens the gateway to endless opportunities, driving new leads and conversion to your website. Nonetheless, the free and sustainable organic traffic that SEO best practices bring about is something a Search Ad can never achieve. It is thus safe to say that SEO and Search Ads complement each other and together they achieve the best results – significantly improving businesses’ online presence and driving traffic that converts into leads and revenue.

Starting with Keyword Research

It is time to do something different now that you have grasped the importance of SEO for your business. But where should you start? Well, perhaps you can begin by looking for “Keywords” to be featured on your website.

Keyword research is the process of understanding what target customers type in the search bar when looking for content, products, and services. It is of utmost significance to Content SEO and yet it is simply infeasible without the help of useful SEO tools such as Ahrefs, SEMrush, and Moz. To give an illustration, the “Keywords Explorer” feature in Ahrefs helps get thousands of relevant keyword ideas with accurate Keyword Difficulty, Search Volume, as well as advanced metrics like Clicks and Return Rates on various search engines.

Given our access to various remarkable and costly SEO tools, New iMedia is able to do what individual and in-house teams cannot – finding the perfect list of keywords for your business and enabling your website to reach the top of search results. But it does not stop there. Our long-term partnerships with cutting-edge SEO platforms also allow us to keep close tabs on current SEO trends and stay ahead of the ever-changing search engine algorithms.

Keyword Ranking Factors and How They Affect You


Now, let’s have a look at some Keyword Ranking Factors and see how the potential of a keyword is determined. The first factor worth noting is Keyword Difficulty. As it shows how challenging it is to rank for a keyword, we know whether it is smart to spend time and effort on it. Keyword Difficulty takes into consideration Domain Authority and Page Authority to tell the backlink profile strength of top-ranked pages. The higher the Keyword Difficulty Score, the more backlinks are needed to stand of chance of ranking.

search volume 3

Search Volume tells the average number of times a keyword is searched every month. Filtering extremely high-volume keywords helps us steer clear of the fierce competition whereas using uncompetitive, lower-volume keywords, otherwise known as long-tail keywords, helps drive traffic easily.

user intent

The relationship between Content Relevance and User Intent is one significant factor as well. Blog Posts, Product Pages, Category Pages, Landing Pages, and Videos are some common content types. Knowing user intent (whether target customers make informational, transactional, or navigational searches) allows us to figure out the content type to produce in order to target the query. For instance, Blog Posts usually cater to informational searches whereas Product Pages to transactional searches.

How we can help with your SEO

SEO tools and SEO best practices can make a world of difference to your business. New iMedia is an award-winning digital marketing agency and we are determined to help businesses grow in the age of digital transformation. Contact us for a free consultation and kick-start your SEO campaign today!