[SEO 101] Topic 2: Why do we need SEO & What industries benefit the most

Why do we need SEO 

Google the products or services your company offers. Can you find your website? And which page does it show up on – the first, the second, or is it the third? If you struggle to locate your website in the search results, how do you expect potential customers to find it? Most people don’t make it past the first page of the search results. Not to mention, many click on the very first result! Not ranking high on Search Engines means handing potential customers over to your competitors.

Don’t fret – Search Engine Optimization (SEO) is all you need to turn things around and here’s why. SEO is about proving to Search Engines that your content is the best and most relevant for a particular query. Follow SEO best practices and Search Engines will reward you with a high rank in the search results. The higher you rank, the more visibility and website traffic you get – and ultimately, the more customers and revenue you obtain.

Better yet, the traffic is sustainable. An optimized website that gives high-quality original content and a great user experience is always favorable to Search Engines. Take a little break from SEO and organic traffic still comes month after month.

Traffic aside, there is more to SEO than meets the eye. An elevated User Experience is a good example. Since everything from the technical to the content side of things is catered to in SEO, your potential customers have no problem browsing your page and they get to learn about your products and services with ease – that’s how you leave a good impression and gain their trust.

Now, what happens if your website is not optimized for Search Engines? Sadly, not much. If your website is not optimized, it will be buried deep in the search results, which is bad for traffic, even worse for revenue. In fact, as much as 90% of all content is invisible to Google, receiving no traffic at all. It is about time that you looked into SEO.


What industries benefit the most from SEO?

While SEO flatters nearly every business, certain industries benefit from SEO more than others do. The following 3 industries, for example, enjoy some of the highest Return on Investment (ROI).


1. Online Business

This is quite straightforward. As they don’t have brick-and-mortar stores that draw potential customers in, having a strong online presence is pretty much the only way people find out about them. And to achieve this is very challenging because there are many online businesses in the market. One has to go to great lengths to stand out in such a competitive space. Work with our professional SEO team at New iMedia and it will save you time, money, and headaches. You know you’ll be in good hands with us – we are an award-winning digital marketing agency that has won 120+ awards and launched 95K+ campaigns over the years. Our SEO experts take pride in not only keeping close tabs on SEO trends but also collaborating with strategic partners across search engines. While we boost the visibility, traffic, and revenue of businesses, we cultivate close and long-term relationships with our clients.


2. Professional Services

Businesses that provide professional services generally target local customers. Local SEO practices, the process of optimizing visibility from local searches, is especially helpful in reaching local audiences. Let’s say you are an accountant in Hong Kong. If someone googles ‘accountant near me’ or ‘accountant hong kong’ and the name of your business pops up at the top of the search results, you know you’re on the road to success.


3. Medical Services

Since medical services such as dental care and plastic surgeries are quite expensive, and people don’t normally switch from clinic to clinic, they usually google around before committing to one and make an appointment. By optimizing your company’s website and ranking high in the search results, potential customers learn about your services effortlessly, and your company is deemed to be trustworthy.