New to SEO? We have compiled a glossary of SEO technical terms every marketer should know. Have a look below and learn more about both Technical SEO and Content SEO.
1. XML Sitemap
Search engines discover new content by crawling the web and they cannot rank yours without first indexing it. This is where XML sitemaps come in. XML Sitemaps tell Search Engines where to find the important pages on your website so they can easily crawl and index them.
A robots.txt file tells Search Engines whether or not they can crawl certain parts of your website. It is a best practice to indicate any XML Sitemaps at the bottom of the robots.txt file.
3. Site Structure
A site structure refers to how your website content is organized. Have a logical site structure and make any two pages on your website only a few clicks away from each other for the sake of a better user experience.
4. 404 Error
A 404 Error indicates that the page you are looking for cannot be found because it has been deleted or moved. This results in a poor user experience.
5. 301 Redirect
A 301 Redirect is a permanent redirect of a page from one location to another. By merging two topically related pages into one new page with the help of a 301 Redirect, organic traffic can be boosted.
6. Long-tail Keywords
Long-tail keywords are keywords with low search volumes. Since they are less competitive, they tend to drive high-converting traffic to your website. Utilize the volume filter of a professional keyword research tool and you can find yourself a list of long-tail keywords.
7. H1 – H6
The H1 to H6 tags are used to define and organize sections of your website content. As they give structure to the content, the user experience is improved. An H1 tag is commonly used to mark up the page title. Among others, the best practices for H1 tags include using title case, keeping within 70 characters, and incorporating keywords.
When you type a query into a Search Engine, it looks through its index and displays only the most relevant results. One way to tell the relevance is when a page contains the same keyword as the search query. Other than simple keyword matching, aggregated interaction data is used to assess relevance.
Backlinks are links from a page on a website to another. The more backlinks your page has, the more likely it is to rank for relevant search queries and enjoy increased traffic. There are a few ways to obtain backlinks. First, you earn your backlinks organically by creating excellent content that others want to link to. Second, you ask other site owners to link to your page. Third, you manually create links to your site by leaving comments on blogs and forums.
Website authority refers to the ‘strength’ of a domain. One website authority metric looks at the quantity and quality of backlinks pointing to a website. Earn more backlinks from reputable sites and your website is likely to rank high in search results.
Why Choose Us
Our SEO experts at New iMedia are experienced in and competent at optimizing websites to enjoy more organic traffic on Search Engines. From fixing technical errors such as improperly configured robots.txt files and inappropriate redirects to enhancing the technical aspect of things like page speed, we professionally conduct Technical SEO and enable Search Engines to crawl, index, and rank sites more efficiently. As for Content SEO, our talented SEO team creates highly relevant website content and handpicks quality backlinks pointing to your website. Contact us for a free consultation and kick-start your SEO campaign today!