[SEO 101] Topic 1: Introduction to SEO (I)

What is SEO

Search Engine Optimization (SEO) is the practice of optimizing a website to enjoy more organic traffic on a search engine. It can be divided into two categories, namely On-site SEO and Off-site SEO

On-site SEO

On-site SEO is optimization done on a website, and it entails both Technical SEO and Content SEO.

Websites need to be crawlable and indexable to even have a chance at ranking. Technical SEO, the practice of helping search engines crawl, index, and rank more efficiently, is thus essential for a website to be found and its ranking improved. Examples of Technical SEO include implementing HTTPS, enabling AMP, improving page speed, etc. As powerful as it can be, Technical SEO is complicated and time-consuming. Take indexation for instance, from adding URL to Search Engine and performing audit of indexed content, to looking for site-hacking spam and inappropriate redirects, to fixing improperly configured robots.txt file and meta robots tag, many variables have to be considered and catered to such that a website is crawlable. It takes exceptional expertise and competence to excel in Technical SEO, and New iMedia serves to offer exactly that. Our experienced team fixes technical problems efficiently, and we always go the extra mile to enhance a website’s Search Engine Friendliness. Implementing structured data, adopting an XML sitemap, and using hreflang tags are some examples. 

Content SEO, on the other hand, is the practice of creating unique, high-quality content. Step 1 is usually matching search intent. Content has to be aligned with search intent and the best way to determine search intent is to look for commonalities among the current top-ranked websites for the target keyword. To give an illustration, the results for Keyword A are all blog posts whereas the results for Keyword B are all landing pages. Writing alluring title tags (blue clickable links shown in search results) and meta descriptions is a crucial part of Content SEO as well, serving to entice searchers into visiting the website.

Gone are the days when you can outsmart your competitors with long-winded content packed with every related keyword possible. Search algorithms today demand more from SEO Content Writing – they reward you only when you are giving users a pleasant and informative experience. That said, there is no need to worry. New iMedia takes pride in attracting and retaining top talent in Hong Kong – our SEO copywriters can not only incorporate high-volume, intent-focused, and contextually relevant keywords naturally to your website, but also do it in a way that attracts backlinks, driving significantly more organic traffic and sales to businesses altogether.

Off-site SEO

Off-site SEO is optimization done outside a website. Building Backlinks and Optimizing Google My Business Profile are two key components of Off-site SEO.


Backlinks play a pivotal role in Off-site SEO as popular search engines are built on the algorithm that looks at the quantity and quality of backlinks pointing to a website. What makes a good backlink then? Well, backlinks from relevant and high-authority websites are deemed the worthiest. Needless to say, Link Building is easier said than done. Given our expertise and experience, however, New iMedia is proficient in this most work-intensive part of an SEO campaign. We utilize a wide range of link-building techniques and handpick quality backlinks pointing to your website, increasing both awareness and trust towards it. 

Google My Business is a tool for businesses to manage online presence across Google, Search and Maps included. Google Snack Pack displays the top 3 local business listings most relevant to a search query. The more positive reviews a business receives on its Google My Business Profile and trusted websites, the higher it is likely to rank in Google Snack Pack. Since clicks and traffic generated inside the Google Snack Pack box are significantly more than those outside, many claimed and optimized their Google My Business Profiles.

How we can help with your SEO

Having won 120+ awards and launched 95K+ campaigns over the years, New iMedia is an award-winning digital marketing agency and we offer effective digital marketing campaigns. Contact us for a free consultation and kick-start your SEO campaign today!