Tencent is a leading provider of Internet value added services in China. Presently, Tencent provides social platforms and digital content services in China. The WeChat, QQ, Qzone and social media display network – have brought together as China’s largest internet community which meets the various needs of Internet users including communication, information, entertainment, financial services and others.
WeChat, enabling users to send instant text and audio messages while having social media sharing features, is one of the world’s largest instant messaging apps with 938 million monthly active users1. WeChat users can send and receive money, pay bills, read news, and even check in for flights, and more! WeChat is almost a “companion app” for people’s everyday lives.
WeChat official account is a great way for a company to generate brand awareness. Companies can post media content like text, photos, videos and audio messages to their WeChat official account followers. Being a mobile app, all information put up on the official accounts can be expected to reach the user sooner as most people have quicker access to a mobile phone than PC. The addictive combination of switching between checking moments and chatting with friends provides the core loop. This engages users and keeps them returning to the app.
WeChat Moments has become a platform not only for sharing ideas and emotions with friends, but also for selling a wide range of products and services. Brands can interact with users by sharing photos, texts and links on the app. Users can interact by liking, sharing and commenting on the posts. Moments Ad is a very good tool to deliver your ad message within users’ Moments interface in text format plus visual or video, which can greatly increase the brand awareness towards target audience.
Tencent Social Ads
Over 800 million active users 1 are using WeChat, QQ, Qzone and the social media network of Tencent to share what they are interested in and browse for commercial information. Tencent Social Ads help connecting advertisers and target audience through quality advertising messages.
Tencent Social Ads contain 9 ad platforms which are Qzone, WeChat, Tencent network, Tencent News, Tencent Video, etc. The social network is able to penetrate to the daily life of users at any time. By analyzing the target audience and enriching the ad formats through big data of the network, Tencent Social Ads always serve to provide the best Digital Marketing solutions in China.