Sina Weibo is the largest micro-blogging social media network in China with more than 139 million active users per day and over 2 billion daily page views1, providing an excellent way for public self-expression and a place for users to discover rich and Chinese-language relevant content.
Sina Weibo also allows businesses and organizations to create professional pages and offering flexible advertising and marketing solutions. Enabling you to reach your target customers and promote your business in China.
Reach Chinese Audiences
Weibo is playing an important role in Chinese social media market, which monthly active users of Weibo in December 2016 increased 25% year over year to 313 million.2
Weibo provides a self-publishing platform that’s available to a broader audience. People use it to follow news and celebrities, find interesting topics, and learn and share information. Research shows 73.9%2 of Weibo users follow news and daily hot topics, which makes Weibo a main channel where people can learn new things.
Engaging Your Customers
The platform enables brands to create an official presence through a verification system, which will have a “Verified” badge for public to recognize the identity. The corporate account provides more functions and features than the personal account including a personalized page display, data analysis and monitoring tools.
Taking advantage of this icon, you will be able to attract the target customers much more easily and gain trust from public.
Raise Brand Awareness
Sina Weibo offers detailed targeting options for you to target the right audience and maximize the ad results. The options range from age, gender, regions, interests, devices, display platforms to even a specific user and display time slots. Also, Sina Weibo offers different ad formats including article, video, app install, Jiugongge, account promotion and social promotion.
2Source: Komarketing, 2016