LinkedIn is the largest professional network with over 467 million1 professionals and it has now counted more than one million registered members in Hong Kong. You can target professional customers by job title, job function, seniority, industry and company size with sponsored content, sponsored inmail and text ads.
Reach Professional Customer
LinkedIn has a lot of data about its users, like the job title, location, the unique skills or interests, or the role of your target audience, all can help you target customers in an effective way. With LinkedIn, you can effectively target a highly engaged professional audience that was previously difficult to reach. LinkedIn is a hugely powerful advertising platform for both B2B and B2C business. It helps to generate qualified sales leads.
Drive Website Traffic
40%1 of LinkedIn users check LinkedIn on a daily basis. Placing LinkedIn ad can get your business in front of the audiences who matter most and drive them to your website by attractive headline, description, and image as attractive ad content also helps to increase the intention of the target audience to visit your website.
1Source: LinkedIn, 2016-2017