fbpx

Programmatic Ad & Ad Network

What is Programmatic Ad?

Personalized Programmatic Advertising Strategy:

Based on factors such as the client’s target audience, advertising budget, and expected advertising effects, we recommend and implement the most suitable programmatic advertising strategy. This method can not only help clients place their advertising creatives in the most effective way, but also improve the conversion rate and overall effect of the advertisements. This personalized strategy ensures that your ad placements yield the maximum return on investment.

Special Consumption Characteristics of the Audience:

Precise Targeting and Deep User Analysis: Through advanced programmatic advertising technology, we can analyze over 1 million keywords and combine them into thematic units, providing more than 45 special audience characteristics, covering over 500 interest categories. This technology uses artificial intelligence to analyze users’ daily advertising habits, social media activities, and interactions, thereby identifying users’ interests and preferences. By analyzing user behavior on the website, such as searches, clicks, and purchase behaviors, we can infer user needs and intentions. This deep user analysis allows us to find the most valuable users and similar potential audiences, and to precisely target them with advertisements. This method not only improves the effectiveness of the ads but also enhances the efficiency of ad delivery.

SEM-light-bulb (1)
New iMedia Hong Kong has over 17 years of digital marketing experience, possesses the latest technology and knowledge, and has received industry recognition. It is the only one in Hong Kong to have simultaneously obtained certifications from Google Premier Partner, Meta Business Partner, and Yahoo Hong Kong Gold Authorized Reseller. We assist our clients in purchasing and managing digital ad inventory from multiple ad exchanges and supply-side platforms (SSPs) using demand-side platforms (DSPs). These platforms offer a range of tools and features that automate the entire process from ad buying to placement, optimization, and monitoring, greatly enhancing the efficiency and accuracy of ad delivery.

Three Major Advantages of IMAX Programmatic Developed by Newimedia

High-Quality Traffic:

Experience the power of high-quality traffic. Priority is given to direct purchases, ensuring that ads are seen by the most relevant audience. In addition, programmatic advertising and Google Display Network (GDN) are integrated into the strategy to expand coverage and maximize brand exposure. This multi-level approach ensures a continuous supply of high-quality traffic, which can significantly improve conversion rates.

Innovative Creativity:

Leverage innovative creative solutions to stand out among many competitors. Believe in the power of creativity and its ability to capture attention and inspire action. Our professional designers and creative teams are dedicated to creating advanced and interactive banners and videos that not only look stunning but also resonate with the target audience. This approach turns advertisements into more than just ads – they become an experience.

Targeting:

Unlock the potential of personalized advertising with precise targeting capabilities. We use a wide range of data sources to develop detailed customer personas to guide advertising strategies. This allows us to personalize ads based on specific customer behaviors, preferences, and needs. Precise targeting ensures that the ads reach the right people at the right time, driving higher engagement and conversion rates.

Benefits of Programmatic Advertising

Diversified Targeting

Programmatic advertising provides us with more diversified targeting options through big data and artificial intelligence technologies. Advertisers can precisely deliver ads based on 45 unique demographic characteristics and over 500 interest categories, targeting users’ interests, behavioral patterns, geographical locations, online browsing behaviors, and purchase records. This approach ensures that ads are only delivered to those target audiences who are truly likely to be interested, thereby enhancing the effectiveness of the ads and the return on investment.

High-Quality Website Ad Inventory

The programmatic advertising platform we use has a wide and diverse range of high-quality website resources and Private Marketplace (PMP) inventory. These inventories cover various industries, themes, and content types, allowing advertisers to place ads on various websites to attract target audiences from different backgrounds and with different interests. We can also reserve specific ad inventory for specific advertisers, ensuring that their ads are placed on the most suitable platforms and avoiding display on inappropriate content, thereby achieving more precise targeting and brand presentation.

Data-Driven Optimization

Programmatic advertising platforms provide real-time data analysis and feedback features, allowing advertisers to monitor key indicators such as click-through rates, conversion rates, and cost per acquisition to evaluate the investment effectiveness of ads. These platforms also allow advertisers to optimize ads and adjust their targeting, creative methods, and bidding strategies, thereby improving the effectiveness and return on investment of ads. This ensures that advertising campaigns align with predetermined marketing objectives.

Creative Advertising Presentation Modes

Programmatic advertising offers over 30 creative formats that can adapt to the marketing objectives of various brands. We provide a diverse range of formats to meet various marketing needs. For instance, if your goal is to build brand image or launch a new product during the product awareness stage, you can use scrolling screens and multimedia ad modes, which can continually attract users’ attention and provide more product information. Additionally, advertisers can choose to use engaging games to attract audience interaction and participation. This approach integrates product or brand information into the user’s browsing experience in an interactive and entertaining way.

Contact us now to create your ideal marketing plan