Programmatic Ad & Ad Network
Programmatic Ad and Ad Network covers thousands of ad placements from websites, apps, social platforms to forums, allows you to put your message in front of potential customers before they know or are interested in your services/products, the message can be presented by several rich media formats, such as GIF, cinemagraph and HTML 5.
Higher Click-through Rate (CTR): Interactive ads with visual and motions (e.g. graphics, gif, etc.) can generate more view and click compared with text ads, thus it help to increase conversion
Cost-effective Mass Marketing: You can select Cost-per-click (CPC) and Cost per Impression (CPM) to optimize your budget for the broad coverage, which is especially beneficial for branding and awareness campaigns
Multiple Targeting: You can adopt sophisticated targeting like demographics, interest, contextual and placement to look for the right customer segments from thousands of sites. You can also reach high purchase intent customers by remarketing – ad deliver to previous website visitors or people interacted with your brand, boost dynamic ad to increase customer retention and for brand recall
We worked with numerous programmatic ad platforms, Google Display Network (GDN), Yahoo Ad Network and 100+ media to reach a larger scale of target audience as possible.
No idea on how to impress the audience? We provide fascinating creative design and production to enhance user experiences (UX), so as to attract customers to your business.
Google Display Network (GDN)
GDN is one of the best ad display network to increase awareness and exposures, covers 2 million renowned websites and 650,000+ apps, you can placing ads to reach 90% of Internet users in 200+ countries – even they never searched for your service or product before. It is a good way to recruit new leads with multiple targeting, remarketing and ever-progressing automation.
With our strategic ad planning by phases & precise data analysis, we have enhanced the brand awareness and app installation for House 730 by data-driven advertising solutions & smart ad tools:
Yahoo/Bing Ad Network (Stream Ad & Banner Ad)
Yahoo is another popular ad network, you can reach niche and specified group with multiple targeting options, such as audience demographics, interests and remarketing through yahoo network – 63 million of Bing users worldwide aren’t using Google.
- Yahoo Stream Ad (YSA): Native and natural-looking ad format, placed ad like an article alongside the editorial content to reach audiences in Yahoo Hong Kong and affiliate sites, which drives 3X attention than other ad formats and 60% higher engagement levels than traditional display ads
- Yahoo Banner Ad: Reserved eye-catching space for maximizing exposure and show the ad on different Yahoo’s properties – you can choose to place ads on the specific topic of content pages, helps audiences to discover the brand and promotional message without searching any keywords. Other than static images, it also allows rich media formats, such as pop-up ad, animations, slideshows and video ads
In order to introduce new product and e-shop to the public, we fully utilized the Native Ad features with precise targeting and smart budget allocation to boost conversion.
Programmatic ad is the use of computer programs to integrate big data and artificial intelligence (AI) for precise marketing and provide highly personalized ad to target audiences. We can purchase ad inventory through the demand-side platform (DSP) to replace the process of direct deal with multiple website and media one by one, so as to improve efficiency.
In addition, programmatic ad provides more diversified ad placements and ad formats to impress the targets effectively, such as full screen Mobile Interstitial Ads, Audio Ad, eye-catching Mobile Interscroller, customized Native Video Ads, Flipbook, and etc. Most of the DSPs can leverage first to third-party data to analyze users’ searching and purchasing behaviors, provide precise targeting options to reach unreachable audiences to effectively expand customer base.
We are working with the major ad exchanges platforms to display your ad across the globe (including display, video, mobile app, social, audio and Digital out-of-home (DOOH)), such as:
Besides, concerning the brand safety issues, we also working with well-known third-party ad verification and brand safety partners to ensure the security.
Programmatic Ad & Ad Network Services
- Social media account creation, review and competitor research
- Innovative creative and production
- Social media game design and execution
- Promotion campaign from planning, scheduling to execution with ad services
- Regular performance report & professional evaluation
What are the differenes between Google Display & Video 360(DV360) and Display Network (GDN)?
DV360 refers to a DSP for programmatic buy, the major differences listed below:
|1. Reach||90%+ Websites||70%+ Websites|
|2. Ad Data|
|3. Ad Formats|
Click here to learn more about how to select the most suitable ad solutions.