Search Engine Marketing (SEM)

SEM_搜尋引擎推廣

Do you know organic search only produced 23% of all website traffic? To grow your business, you have to make your website and promotion to be seen prominently at the moment customers are looking for it – Search Ads is one of the most effective solutions to enhance website viewability and bring in traffic.

  • Increase Exposure: Show your search ads above millions of organic search results while customers searching products/solutions related keywords. With advanced ad extensions (including callout, sitelinks, location and etc.), your ad can be more appealing and engaging than competitors

  • Cost-effective: Flexible budget allocation by time and devices, offering free exposure by Cost-per-click (CPC) model

  • Multiple Targeting: To ensure your ad reaches the right customer precisely, you can select and narrow the targets by various targeting options (including demographics targeting and remarketing)

Google Search Ads

Our team has 13+ years of digital marketing experience in Hong Kong and equipped with the latest technology and knowledge, providing search marketing solutions including Search Ads and Search Engine Optimization (SEO). We utilize industry-recognized and proprietary tools by integrating our “iMedia platform” with Google and Bing’s APIs to transform data into valuable market insights, and ultimately into actions – we take care of your whole campaign and help to maximize campaign performance in one-go!

Case Study
Cath Kidston

Select giant search platforms Google and Yahoo as the main promotion channel, Use a different set of SEM & keyword strategies to attract customers.

Google is the most visited website holding 90%+ search engine market share worldwide. You can promote your products through Google SEM to 200+ countries in 40+ languages.

Google Ads
  • Google Search Ads: Show your ads to numerous searchers via mobile, tablet and desktop, effectively grow your business from enhancing brand awareness to driving action. With its flexible management and measurable result, your campaign will be monitored day-to-day and hence to keep the top position in Google for maximum exposure
  • Google Shopping Ads: Showcase products with photo, description and price when customers searching for them. This is integrated with your merchant center and drive sales instantly

As a Premier Google Partner, we work closely with Google expertise in delivering the latest products and quality campaigns for customers and garnered few Google digital marketing awards in the region.

Yahoo/Bing Ad helps you reach a large number of unique searchers on Yahoo! HK. In average, each user spends 87 minutes at Yahoo! HK, including News, Mail, Search Engine, and Auction.

New iMedia is GOLD reseller of Yahoo! HK starting from 2006, we can help you reach 63 million Bing worldwide users who aren’t using Google!

 

SEM Service

  • Identify highly potential target customers
  • Select the appropriate platforms with budget allocation
  • Create holistic campaign structure, keywords, bid price, ad copy, ad extensions, remarketing and optimization
  • Ad tracking with regular analysis report sending to your email or access via our iMedia Platform 
  • Negative keywords excluding low-performance search term
  • Value-added services (including tracking tools installation, alert report)

FAQs

There are many factors to determine the ad position, such as:

 

  • Bid price
  • Keywords & content relevancy 
  • Number of keywords
  • Landing page speed
  • etc...

 

If your search ad is not perform well, contact us to get a free consultation to improve the ad performance.