Search Engine Marketing (SEM)
Do you know organic search only produced 23% of all website traffic? To grow your business, you have to make your website and promotion to be seen prominently at the moment customers are looking for it – Search Ads is one of the most effective solutions to enhance website viewability and bring in traffic.
Increase Exposure: Show your search ads above millions of organic search results while customers searching products/solutions related keywords. With advanced ad extensions (including callout, sitelinks, location and etc.), your ad can be more appealing and engaging than competitors
Cost-effective: Flexible budget allocation by time and devices, offering free exposure by Cost-per-click (CPC) model
Multiple Targeting: To ensure your ad reaches the right customer precisely, you can select and narrow the targets by various targeting options (including demographics targeting and remarketing)
Our team has 13+ years of digital marketing experience in Hong Kong and equipped with the latest technology and knowledge, providing search marketing solutions including Search Ads and Search Engine Optimization (SEO). We utilize industry-recognized and proprietary tools by integrating our “iMedia platform” with Google and Bing’s APIs to transform data into valuable market insights, and ultimately into actions – we take care of your whole campaign and help to maximize campaign performance in one-go!
Select giant search platforms Google and Yahoo as the main promotion channel, Use a different set of SEM & keyword strategies to attract customers.
- Google Search Ads: Show your ads to numerous searchers via mobile, tablet and desktop, effectively grow your business from enhancing brand awareness to driving action. With its flexible management and measurable result, your campaign will be monitored day-to-day and hence to keep the top position in Google for maximum exposure
- Google Shopping Ads: Showcase products with photo, description and price when customers searching for them. This is integrated with your merchant center and drive sales instantly
- Identify highly potential target customers
- Select the appropriate platforms with budget allocation
- Create holistic campaign structure, keywords, bid price, ad copy, ad extensions, remarketing and optimization
- Ad tracking with regular analysis report sending to your email or access via our iMedia Platform
- Negative keywords excluding low-performance search term
- Value-added services (including tracking tools installation, alert report)
How can I rank my ad in top position?
There are many factors to determine the ad position, such as:
- Bid price
- Keywords & content relevancy
- Number of keywords
- Landing page speed
If your search ad is not perform well, contact us to get a free consultation to improve the ad performance.